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Micromax Yu Yureka Launched : Specifications and price

The much anticipated Micromax Yu launched just now by Micromax. The live webcast is just over and we’re having confirmed specs and price right now.  And the word Yu stands for Yureka! All those teasing the device and contests have paid off very well and the device seems too hard to be true. What made this device so special? Is it Specs? Is it price? Or is it CyanogenMod? Read on to find out more about it.

After watching the Micromax Yu launch event, what I was keen to know first was that if this device was what we have leaked earlier! Most of the specs are same as what we have leaked earlier, and it is indeed a re-branded version of Coolpad F2. (Check the link below)

home-page-banner-phoneProcessor, RAM & Connectivity

There was much confusion on the processor of the device, indeed we commented on the fact that it would come with a MT6795 Octa-core processor, or they might opt for Snapdragon 615 SoC. Now all the confusions are cleared and they have revealed everything on their live webcast. It will be powered by a Snapdragon 615 SoC, and comes with 2 GB of RAM.[pullquote]Yu for Yureka![/pullquote]

And as per the leaks and it does come with 4G LTE connectivity. So, this is an added advantage when compared with Xiaomi Redmi Note, whose 4G version is set to release soon and that costs 1K more than Yureka.

Display and Camera

Coming to display, it has a 5.5 inch 720p IPS display. And has capacitive buttons. And it features a 13 MP back camera and has a secondary camera of 5 MP! It also comes with a 2500mAh battery.

Here are a few camera samples posted on Yu official website, check them out for yourselves :

micromax yu yureka image samples

Other Features

On case you were living under a rock (or you’re a noob with tech & gadgets), it is backed by Cyanogen and the device runs on CyanogenMod 11 OS, which is at the moment is based on Android 4.4.4. Update to Lollipop would be made available in a timely manner with CyanogenMod’s timely update cycle (Monthly Snapshots).

What made me more than happy is that the device supports heavy development and they have stated that it comes with unlocked bootloader, full kernel source and android source. It also comes with warranty for rooted devices! (the only other company that offers this is Xiaomi).

Micromax is planning a different path with the service of the devices, they are promising Door Step servicing for Yu devices! I’m not sure how they will be able deliver that as Micromax’s service is know for being pathetic.

And one more thing, looks like Micromax is going to make Yu an exact replica of Xiaomi, in terms of marketing! They have also stated that the buyers will have to register for the  sale on the second week of January.


Model Micromax Yu
Processor Qualcomm Snapdragon 615 64 bit processor
Display 5.5-inch 720p IPS display with Gorilla Glass 3
Camera 13MP Primary/5 MP Secondary
OS Android kitkat 4.4.4/CyanogenMod 11
Storage 16 GB Internal/Expandable Upto 64 GB
Battery 2500mAh


Final Words

Here comes the best part, the price. It is priced aggressively and is matching the price of Xiaomi Redmi Note, that is Rs.8999! Looks like Micromax has got a winner in their hands. It has got the same formula, that was perfected by OnePlus at an even lower price! Sure this is going to be a hit! And don’t forget to register for the sale on, if you want to get your hands dirty with YU!


Seems like the folks at Intellect Digest have got an exclusive hands-on with the device! Check it out –


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Micromax Yu Yureka Launched : Specifications and price
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  1. Pranay Khatri says

    Hey Bro, Nice share. Now is this mobile available in market ? I have Xolo mobile thinking to switch with this 🙂

  2. Abhijith says

    Yeah it’s available. But the thing you should worry is the availability of this phone. You’ll have to register for it’s flash sale on Amazon to buy. And more over, they have got serious issues with the billing of Yureka (price error).

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