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VAIO Phone (VA-10J) Revealed : Just A Re-branded Phone

 

So we have all heard about the leaks and rumors of VAIO’s first smartphone. It has now been revealed in Japan, but the when it will go on sale is yet to be known. The phone is called  VAIO Phone VA-10J, not a pretty name to start with. though. And, don’t get too excited with the device it is just a rebranded Panasonic Eluga U2.vaio-phone

Design of the phone is similar to what we seen on iPhone, with front and back side covered by glass, which is protected by Corning Gorilla Glass 4. The front side of the phone houses the 5 inch display, with no capacitive buttons. The display of the phone is rather disappointing, coming at a resolution of 1280 x 720 pixels.

The phone comes with Android 5.0 Lollipop out of the box, we have to presume that they’re going to use stock Android on their phones and not a custom UI like Samsung or Asus uses. The phone is powered by Snapdragon 410 which is clocked at 1.2 GHz, and which is paired with a standard 2 GB of RAM.

Coming to the camera department, the phone comes with a 13 MP primary camera with a 5 MP secondary camera. It has LED flash at the back, and the camera supports 1080p video recording. Other features of the camera are unknown for now.

The phone comes with a non-removable 2500 mAh battery, which is pretty good for the specifications of the phone. It is said to provide 13 hours of talk time and 500 hours of stand by time. VAIO Phone comes with 16 GB internal storage, which is expandable up to 64 GB with the help of a microSD card.

Other connectivity options in the Vaio Phone (VA-10J) include 4G LTE, Bluetooth, Wi-Fi, and Micro-USB. The dimensions of Vaio Phone VA10J is given by 71.3×141.5×7.95mm and it weighs 130 gms.

Coming to the pricing of the VAIO Phone, it is priced at JPY 51,000 (approximately Rs. 26k / $417),  for the unlocked version and JPY 4000 (approximately Rs. 2k / $ 33) for contract version on Japanese carrier B-Mobile. In comparison with the Panasonic Eluga U2, VAIO Phone VA-10J is priced at more than double of it’s original, which currently sells for around Rs. 15k in India.

Overall, VAIO Phone VA-10J looks good but it is a bit over-priced, comparing with the other phones in the market. This would work out for VAIO if it was a lower priced, but considering it the price for the Japan market, we can’t really complain. If they need to make some waves in other emerging markets like India, they should really reconsider the pricing of the phone, and make it more budget friendly.

Source : Engadget Japan

VAIO Phone (VA-10J) Revealed : Just A Re-branded Phone
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