Micromax has just announced a new smartphone brand subsidiary under it! The new brand is named ‘Yu’, signifying it is solely dedicated to Youth! The company has now officially announced the tie up with custom rom company, CyanogenMod Inc. We have been hearing rumors about this partnership for some time, now all the rumors have come to an end by this announcement.
Micromax Yu is an online only brand, featuring similar sales strategy like Xiaomi, Motorola and Asus, and we do suspect the device will be exclusively marketed through Flipkart, whom we can call the exclusive king! The devices will only be available online, and they do not plan for offline sales. By this, we can really hope the price of these devices will be dirt cheap! The first device in the series will be available from the next month.
Micromax founder Rahul Sharma said that “We’re targeting all tech enthusiasts who will be able to bootstrap the device and play with it”, bootstrapping basically means rooting the device and playing with it (custom roms, ahem!). We have to remember the fact that Xiaomi supports rooting, and it does not void the warranty of their phones (Yes, it’s true!), which made most of the guys using the Redmi 1s phone basically a pro user, which now has so many custom roms. It would be more appreciated if Micromax also plans to do so with Yu smartphones. It may come true, considering the face that the device runs CyanogenMod!